I've decided i don't particularly like cursive 'handwriting' in type, unless it's done well. I found a few examples in a community paper that used this style to advertise products like garage doors and CRANES!! bit feminine me thinks.. The hairdressing ad with the purple type just looked plain tacky. I found the 'Lightning' ad had a semblence of a good idea, but failed to execute with an unbalanced and kinda dodgy typeface (maybe just my opinion but there you go..) The 'coaching' type was just plain BAD in every way! Colour, style, font...it's hard to read and very messy. On the other hand... Coilhouse magazine came thru with the goods (again). Sorry to keep referring to the same resource but it was close at hand and had all the right ingredients (my opinion again?) The Russian Pulp article was a super example of using a socially recognized design element in the typeface...It screams Russian Constructivism and i love it! 'Calaveras de Azucar' is a beautiful example of cursive font, once again relevant to the sociogeographical content of the article about the Mexican festival 'El Dia de los Muertos'. I think typeface needs to be a language in itself to support the words it illustrates, and drawing on historically rich fonts like the Noveau style in the Black Phoenix ad gives substance and credibility to type. The other favourites have an edgy, futuristic feel which compliment the artwork they exist with.
