Learning Activity 15: INTRODUCTION TO DESIGN FUNDAMENTALS: COLOUR

1. I would encourage the first client to use a nice bold blue which suggests the technological characteristic of engineering, and perhaps set it against a light steel grey which relates to construction. If the client preferred more colour in the design I would recommend orange as it is complimentary to blue, and denotes energy and enthusiasm.

2. For the second client I would choose a red umber to reflect the rugged Australian outback, with a sand colour to contrast. I would set the design against black to appeal to the stylish teens.

3. For the drug rehabilitation client I would suggest a calming turquoise blue and white for a clean, peaceful feel. I would warm it with purple to symbolize transformation.

4. A 24-bit colour palette contains 256³ = 16,777,216 colours. This is the most popular setting for computer displays because crt, plasma, led and lcd screens are designed for the RGB colour model, which uses light to display colour. 24 bit RGB is a broad and effective spectrum that includes most colours.

5. The Pantone CMYK process for print can represent 1,114 spot colours. Apparently the number of colours in the spectrum varies.

5. RGB gamut diagram

6. RGB & CMYK gamut.

This diagram suggests that the RGB gamut has a larger range, but some colours do fall outside of the RGB gamut that is included in the CMYK.

7. If a print-based logo were to be used for web application it would need to be converted to RGB.

8. ‘Safe’ colours for DVD are red green and blue??? Graphics with ‘unsafe’ colours apparently have grey fuzzy edges.

9. Some free-to –use online software tools are:

Color Blender Color Scheme Tool

Colour blender helps with creating colour schemes. Choose up 10 colour s hades between the 2 values that you select.

Colormatch Remix Color Scheme Tool

Choose and save colour schemes with 9 colours. You can export colour schemes to Photoshop and Illustrator.

Colour Scheme Chooser

Explore complementary colour schemes and double contrast colour schemes.

11. The BAM colour wheel is based on the model credited to Sir Isaac Newton

12.

RED love valentines day

BLUE depression beyondblue

WHITE peace white doves/poppies

BLACK power Audi A4

YELLOW joy Saab 9-3 convertible

DARK GREEN nature Enviro bags @ Coles

LIME-GREEN youth Nike

CHROME reliable apple.

ORANGE energy juice bar

PINK romance iphone

GREY conservative iphone

PURPLE royal iphone

BROWN earth body shop packaging

13.

· Hue: pure colour

· Lightness: pure colour plus white

· Saturation: intensity of colour

· Tint: a mixture of colour with white

· Shade: a mixture of colour with black

· Tone: how light or dark a colour is

· Gamut: a complete subset of colours which can be accurately represented by an output device

· Warm Colours: reds oranges and some yellows (fire colours)

· Cool Colours: blues and greens (water colours)

· Gradient: a pigment which consists of parallel planes of colour

· Value: the darkness or lightness of a colour, or it’s ‘number’?

· Primary Colours: sets of colours that can be combined to create other colours

· Secondary Colours: the combination of any 2 primary colours

· Tertiary Colours: the combination of primary and secondary colours.